Local SEO for businesses that serve their community
Get into the Google Maps pack when locals search for what you do.
When someone searches for a plumber in Ballina or a cafe in Lismore, Google shows a map with three businesses at the top. Local SEO is how you get into that spot and stay there.
Why the map pack matters
It is often the first thing people see and the first place they call.
For local searches the map results sit above the regular listings. Businesses in those top three spots get the lion’s share of the calls, direction requests and website visits.
Getting there comes down to three things. How relevant your business is to the search, how close you are to the person searching and how much Google trusts you.
Relevance
Clear services, categories and content that match the search.
Proximity
Location pages and service areas set up properly.
Prominence
Reviews, links and mentions that show Google you are trusted.
What local SEO involves
The work that moves you up the map.
Google Business Profile
Fully completed, with the right categories, services, photos and regular posts.
Review strategy
Simple ways to ask happy customers for reviews plus guidance on replying.
Location pages
Helpful pages for each town you service, written for locals.
Citations
Consistent name, address and phone details across directories and maps.
Local links
Mentions from local clubs, suppliers, events and news sites.
Tracking calls
See how many calls, clicks and direction requests come from Google.
How it works
A clear process with no surprises along the way.
1
Have a chat
We talk through your business, your customers and what you need. Then you get a clear written quote.
2
Plan it out
We map the pages, the search terms and the content so the structure is right before any design starts.
3
Build and test
You see the design first, give feedback, then we build it out and test it on every device.
4
Launch and support
We go live, connect the Google tools and stay on hand for questions and changes afterwards.
Local SEO questions
Getting found close to home.
Can’t see your question here? Send us a message and we will get back to you within one business day.
I work from home. Can I still rank locally?
Yes. Service area businesses can hide their address on Google and still rank across the towns they service.
How important are Google reviews?
Very. The number, quality and freshness of reviews all play a part. They also help people choose you once they find you.
Can I rank in towns where I do not have an office?
It is harder in the map results but very achievable in the regular results with good location pages.
How long does local SEO take?
Smaller towns can move within a couple of months. Busier areas like Byron Bay or the Gold Coast take longer.
Related services
More ways we can help.
Ready to get started?
Tell us a bit about your business and what you need. We will come back with honest advice and a clear quote, with no obligation and no hard sell.